Greta Penney
Systems & Execution Advisor
Available for new projects
Background
Greta is a systems and execution advisor who helps founders and leadership teams turn complex initiatives into clear, usable operating systems. Her work focuses on structure, decision clarity, and improving flow across tools and teams. She brings over two decades of experience across digital platforms, productized services, and product, media, and design-led organizations, including leadership roles in design direction, go-to-market, and internal communications. This background allows her to bridge strategy and execution and helps teams align tools, workflows, and messaging so systems are not only well-designed, but adopted and sustained. Greta is particularly effective in early-stage and growth environments where complexity is increasing and systems are in active transition. Her advisory work often sits between product, operations, and communication, translating vision into structures teams can execute against with clarity. She has worked with clients and collaborators internationally, including projects and partnerships in the United States, Europe, and Asia, and supports distributed teams and global organizations.
Areas of Expertise
Systems design, execution alignment, digital operations, AI-enabled workflows, product and workflow clarity, complexity reduction
Geographic Coverage
Florida (Based) | Remote & International projects
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